London International Awards
2023 Winners and Finalists
Bronze
Design
Direct Marketing - Consumer
| Entrant: | VML Ogilvy Japan, Tokyo |
| Brand: | Seki Milk |
| Title: | "Milk Manga" |
| Corporate Name of Client: | Seki Milk |
| Agency: | VML Ogilvy Japan, Tokyo |
| Chief Creative Officer: | Doug Schiff |
| Executive Creative Director: | Fumitaka Takano |
| Copywriter: | Hirohisa Fujiwara |
| Senior Art Director: | Tomohiko Setoyama |
| Art Director: | Wataru Saito |
| Production Producer: | Yoji Ikeshita |
| Creative Video Director: | Morris Ku |
| Project Lead: | Tomohiko Setoyama |
| Videographer: | Masanori Toba |
| Manga Artist: | Ami Kanze |
| Print Director: | Masayuki Matsubara |
| Senior Account Director: | Hiroki Hibi |
| Account Manager: | Mika Ishii |
| PR Director: | Shima Hayashi |
| Planner: | Hirohisa Fujiwara |
| Creative Service Manager: | Chiharu Ozaki |
| Photographer: | Yasuyuki Akiba |
Description:
Kids in Gifu Prefecture, Japan, weren’t finishing their daily milk. So, leveraging kids' love for manga (Japanese comics), Seki Milk bottles were painted with four framed illustrations in white ink, revealing more of the story as the kids drank up. The entertaining manga, gradually exposed, led the kids to finish the manga, the milk and all the nutrition within.