London International Awards
2023 Winners and Finalists
Bronze
Production & Post-Production
Direction
| Entrant: | Chrome Pictures, Mumbai |
| Brand: | Dove |
| Title: | "Dove | The Beauty Report Card #StopTheBeautyTest" |
| Corporate Name of Client: | Hindustan Unilever |
| Client Marketing Director: | Nithya Komanduri |
| Agency: | Ogilvy Mumbai, Mumbai |
| Chief Creative Officers: | Kainaz Karmakar/Harshad Rajadhyaksha, |
| Executive Creative Directors: | Zenobia Pithawalla/Mihir Chanchani |
| Project Coordinator: | Napolean Daniel Amanna |
| Production Company: | Chrome Pictures, Mumbai |
| Director: | Amit Sharma |
| Producers: | Abhishek Notani/Kush Malhotra |
| Director of Photography: | Kaushal Shah |
| Production Designer: | Viveka Banja |
| Post-Production Company: | Planet Chrome, Mumbai |
| Executive Post-Producer: | Dutta Yewale |
| Editor: | Dev Rao Jadhav |
| Sound Mixer: | Arun Crasto |
| Music Composer: | Subhajit Mukherjee |
| Casting Company: | Anti-Casting |
| Casting Agent: | Vaibhav Vishant |
Description:
In India, school girls, who should be focusing on their studies are forced by society and close family to shift focus to their beauty.
Our film captures stories of 5 such school going girls via a poem which is strung together from real experiences of young school going girls. In the age to give school tests, they’re put through a beauty test in an attempt to ready them for marriage, leaving them feeling incomplete.
The film ends with the girls urging society and their families to see them for what they are - children.